Pure Negotiation delivers the underground physiology and thinking that is required to move forward in a sales career as a first class negotiator. It’s not just about dialogue and winning questions; it’s about having a clear understanding of the human concepts and feelings that people experience when dealing with agents and property. Sales champion Mat Steinwede & topline sales coach Lee Woodward hit this topic hard and collaborate to discuss the framework of session topics.

1. Where does it start

2. Information controls the process

3. How do relationship or service levels influence a negotiation

4. Three common mistakes that are made

5. Always look for the next platform

6. How does time affect a negotiation

7. Questions uncover the pathway

8. How is chess like the negotiation process

9. It’s about the formula, not about the words

10. Stay neutral but lead