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Running Brilliant Auctions
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Designed for real estate salespeople who want to know more about running a structured,
successful campaign, including selling the benefits to potential and often reluctant
vendors.
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The Running Brilliant Auctions workshop has been designed for all real estate salespeople
and potential auctioneers who love the auction process and understand its advantages
but want to know more about running a structured, successful campaign, including
selling the benefits to potential and often reluctant vendors.
Your host, Lee Woodward, is joined by a line-up of professional talent who will
share their winning strategies and show you, first-hand, how it’s done with role-plays
and a live auction demonstration.
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You will learn:
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- How to sell the benefits of the auction process
- How to sell and deliver the marketing campaign
- About buyer psychology in relation to auctions
- The best ways to communicate with your vendor during the campaign
- How to set buyer guides
- How to create a winning agenda for the auction reserve meeting
- How to work the crowd on auction day
- How to manage vendor expectations
- Winning words to use
- How to move forward if the property doesn’t sell on auction day
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You will receive:
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A comprehensive workbook containing all the information discussed at the workshop
as well as the following for your reference:
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A sample pre-listing kit and meeting agenda
A winning agenda for your auction reserve meeting
Office of Fair Trading documents relating to auction legislative matters
Winning words - essential scripts to use for the various stages of the auction process
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